Panasonic India today launched its premium smartphone, Eluga Switch, bringing the best in Japanese industry, technology and user experience to the Indian consumer. The Eluga Switch has been engineered as a leader in its class with a 5.5-inch full HD reversible display, which orients the display to face the user, even when held upside down. The 4G/LTE network enabled device boasts unparalleled processing power with a Qualcomm 1.5GHz Octa Core Snapdragon 615 Processor, enabling fluid multi-tasking between apps. The crystal clear 13 MP rear camera is complimented by an 8 MP front-facing camera with a 84 degree wide viewing angle to capture single groupie shots. The 5.5-inch FHD screen possesses an assertive display with contrast and light adjusting sensors that operate in real time to provide a comfortable viewing experience. With audio technology unprecedented in a smartphone, the Switch features JBL powered 1.2W dual front speakers topped off by Hi-Fi sound quality. The high-end software is packaged in a 7.5mm super sleek gun metal gray metallic frame, weighing a mere 141 gm. The Switch features an impressive 2GB RAM with 32GB internal memory, supported by a 2910 mAh Li-ion battery.
360° User Interface
The invertible user interface orients itself at any angle at which the device is turned, as the dual front speakers and mic enable a user to answer calls upside down. The Fit Home interface offers single thumb-operation access to apps, with various gesture based features such as smart awake – double tap to wake-up the screen.
The full HD display offers superb rendering with Color Enhance optimization technology, which presents realistic skin tones and natural pigments. The One-Glass Solution touchscreen is fully laminated, considerably reducing the harsh glare of light reflections. It is fully reinforced by Asahi Dragon Trail Glass topped with Oleophobic Coating for a scratch resistant and oil-free touchscreen.
Premier Audio Engineering
The Eluga Switch is an audiophile’s dream, as it comes integrated with the best in sound engineering into a smartphone. The JBL engineered dual front speakers with Hi-Fi sound reduce distortion for a soothing listening experience. The 3D audio technology ARKAMYS, ensures excellent tonal quality, rich bass and a natural sound. The smartphone also comes with an inbuilt DJ Mix music player with beat-matching and mixing capacities, as well as a complimentary premium JBL headset.
Speaking on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said, “We have been successful in building an exhaustive and robust range of smartphones in India, starting April 2013. As our presence in the market has expanded significantly and to get the best of this growing segment, the Eluga Switch is our answer to the consumer’s demand for a Panasonic engineered premium smartphone. As we see immense growth opportunities in the Smartphone segment, we have introduced the Switch which synthesizes Panasonic’s flagship Japanese technology with preferences of the Indian consumer into one, easy-to-use, seamless smartphone.”
Sharing his thoughts, Mr. Pankaj Rana, Business Head, Mobility Division, Panasonic India, further added, “The Eluga Switch does exactly what it was imagined to do, offer two vertical screen orientations in one handheld device. A user can effortlessly ‘switch’ between an upright and inverted smartphone. The Switch is the epitome of consumer preferences, designed by keeping into consideration extensive customer feedback and expert technology.”
Watch the Eluga Switch Video:
Eluga Switch Specs:
|Platform||Android™ 5.0 (Lollipop) with Panasonic FitHome UI|
|Processor||1.5GHz Octa Core Snapdragon 610|
|General||Dimensions (mm)||152.7mm × 75.14mm × 7.4mm|
|Audio & FM||FM with RDS|
|Display||Display Resolution||1080 x 1920pixels|
|Display Size||13.97cm(5.5) FHD IPS OGS FL Screen|
|Camera||Rear Camera||13MP with Auto Focus|
|Video Capture & Video Playback Capability||–|
|Ambient Light Sensor||Yes|
|Storage||32GB Internal Memory|
|Battery||Battery (mAh)||2910mAh Lithium-Ion|
|Connectivity||USB||Micro USB 2.0 with OTG support|
|Navigation Support||Yes, with A-GPS support|
|Bluetooth version||Bluetooth™ 4.1|
|WiFi||802.11b/g/n; Wi-fi Hotspot|
|SIM||SIM CARD TYPE||Dual SIM|
|Color variation||Gun Metal Grey|
|What’s in the box||JBL Headset|